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Rotherham Gym Boosted By UKSE Funding

posted 1 Aug 2017, 06:42 by RiDO Rotherham   [ updated 3 Aug 2017, 07:41 ]

A Rotherham gym has expanded the services it provides thanks to funding from the UK Steel Enterprise (UKSE) Kickstart Fund.

The funding has allowed the owner of Pivotal Fitness, Rob Newton, to purchase "MyZone" equipment and a group heart-rate-tracking wearable piece of equipment. Alongside this, Rob has invested in new signage and branded items of clothing for the members of Pivotal Fitness to purchase.

Based at Parkgate, the gym houses six personal training consultants and has a formidable social media presence, which Rob utilises to further increase his clientele.

Rob said: "There has been a real improvement to the ways in which we operate since receiving the £500 funding from UKSE – we've been able to focus on making our services better, but also getting our name out there with branded kit and marketing collateral.

"We have introduced a new class timetable with a greater number of classes each day, which has allowed us to increase the number of clients and booked classes significantly, utilising social media to really push our brand.

"The £500 investment from UK Steel Enterprise has really helped us mature our services and we are all looking forward to seeing how much progress we can make in the coming year."

UK Steel Enterprise, a subsidiary of Tata Steel, was launched in 1975 to support the economic development of steel industry areas. Launched in February 2016 by UKSE, with support from RIDO and Rotherham Youth Enterprise, the Kickstart Fund consists of a £40,000 pot dedicated to supporting people looking to establish a business in the area with grants between £500 and £1,000.

Allan Wood of UKSE (pictured, centre), said: "Rob has demonstrated an admirable drive to expand Pivotal Fitness and ensure he puts the investment to great use, keeping his clients at the core of his focus. 

"We're very much looking forward to see how Pivotal Fitness grows over the next year."

Source: Rothbiz