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Rotherham Metal Fabrication Business Set for Expansion

posted 29 May 2015, 05:37 by RiDO Rotherham   [ updated 9 Jun 2015, 07:01 ]
Custom Metal Products, based at Masborough in Rotherham, is celebrating its fifth year in business by embarking on exciting plans to break into European markets.

The company wanted a more targeted approach to its marketing and approached Rotherham Council’s investment and development office (RiDO) to assist with a market research project and a review of their export communications.

The market research identified new sectors for the company’s metal fabrication services in the oil and gas and energy sectors, with opportunities in Norway, Poland and across the UK.

The Export Communication Review included a number of recommendations for the company to develop a website that would target customers both in the UK and overseas.

Howard Hughes, Managing Director at Custom Metal Products, said: “It has been fantastic to have RiDO’s help in researching new market sectors for our services. As a relatively small business, we would not have had the resources in-house to dedicate to this and we see many opportunities for growth in these markets. The Export Communication Review has also proved invaluable for us to develop our website and we now feel we are on the right track to be able to do this.”

Julia Millea, Business Development Co-ordinator for RiDO, said: “The market research project has identified new markets that Custom Metal Products had not considered before. They are in a great position to take advantage of the international opportunities that we have identified and have an exciting future ahead of them.”

RiDO’s free Export Communication Review (ECR) is designed to help local businesses to develop trading relations with both English and non-English speaking export markets by reviewing a company’s literature, branding and website. The ECR can analyse the effectiveness of a website to communicate with potential overseas customers and to generate export business and enquiries.

As a Rotherham business, Custom Metal Products Ltd was able to secure support through RiDO’s Growth and Prosperity in Rotherham (Soft Landing Zone) project, which aims to assist Rotherham companies in accessing international markets and also helps foreign inward investors who choose to locate to RiDO’s business centres.

The project is supported financially by the European Union. It has attracted £842k investment from the European Regional Development Fund as part of Europe’s support for the region’s economic development through the Yorkshire and Humber
ERDF Programme 2007-14. 

Custom Metal Products is a fabricator of products in a wide range of metals for applications ranging from electrical engineering to street furniture.